Blogging with a static site generator
The big question is: WHY? Why should someone give up all the innovations of the last 20 years or so that made the Web a dynamic, lively and social place and go back to publishing static HTML pages
- something we did 25 years ago? Doesn’t sound very logical, nor does it seem to make any sense, does it?
A not so short history lesson
Today, we know it was a flawed technology that failed. Replaced - for some time - by other flawed technologies, namely Flash and later Silverlight. The latter never gained greater acceptance, while the former got its years of glory and must be given credit for some progress that wouldn’t have been possible without Flash. For many years, Flash was the only way to play videos embedded in a browser and the technology that made sites like YouTube possible in the first places.
While Java, Flash and Silverlight were client sided things, at about the same time server sided scripting started to take off while Java applets tried to conquer the web and ultimately failed. CGI scripts, the very basic form of server sided dynamic content creation, had existed for a while, but their usefulness was limited and even back then, they were a security and performance nightmare for every webmaster. PERL was the language of choice for early CGI development in the 90’s, but Perl never was a very approachable language - a powerful one in the right hands for sure, but also a messy one. Other options to write CGI scripts were C and obviously the omnipresent shell script dialect of choice.
Everything changed in 1995 though, when a Canadian programmer released a software to simplify form driven web applications and called it Personal Home Page tools - PHP was born. Initially, it was not planned to create a completely new and independent programming language, but that is exactly what happened and the rest is history. Despite its flaws and ugliness (a result of a merely chaotic and organic development process without a clear design until about PHP version 4 many years later), PHP took the Web by surprise and quickly became the most important tool for creating dynamic web content.
The fact that MySQL - a free and open source RDBMS - appeared at about the same time did help a lot of course, because a database is almost mandatory for web applications that build content dynamically.
Looking back into the evolution of the dynamic web, it’s quite interesting to see how that evolution iterated over a couple of steps with the big goal always being the same: more dynamic, less static content. The final iteration (or at least, the most recent step we currently know) manifested itself in two things:
But… aren’t static websites anti-social?
Well, in some ways they were considered anti-social before the Web 2.0 revolution with social media and dynamic sites took off many years ago. The main argument was that static web sites do not allow readers to interact with authors, but this was only half the truth. In fact, many authors and site publishers offered plenty of interaction but the methods were different in the pre-social networking era. E-mail was obviously the most popular method, but other ways did exist. Instant messaging was gaining popularity in the late 90’s and many publishers added their ICQ or MSN profiles to their sites. Others allowed users to interact in chat rooms or on IRC
It is more difficult to maintain a static site
In Jekyll, you write posts using the markdown language. While the basics of it are easy to learn, creating more advanced posts require either a site administrator who can help or more learning. Either way, it’s a bit more complex than taking an image and dragging it into your post, but it is possible and as you can see here on this site, the results don’t look different from pages that were created with a full grown CMS.
In some way, it is also more flexible. Most CMS only allow subsets of HTML and/or CSS in content, while Jekyll allows basically everything (except scripts), but that flexibility comes with a price, as most things do. As an author, you have to adopt your workflow and leave the comfortable WYSIWY(P)G (the ‘P’ stands for probably) environment you may be used to. It’s not that difficult though and if you have any experience with Wiki authoring, then markdown won’t pose a big challenge as it’s remarkably similar.
Performance and security
Here we have the two most important advantages of using static pages publishing. First, delivering static HTML pages and their linked resources is the bread and butter for any web server software. On modern hardware, a HTTP server like nginx can satisfy ten-thousands of static page requests every second and the limiting factor will almost always be the available network bandwidth. With static pages, even a low end server can saturate 100MBit with ease. CPU and memory load are irrelevant when serving static pages, because you’ll hit the network and/or storage transfer limit way faster than you can fully load even a single core of a modern CPU.
So, the first advantage is that you save hosting fees, simply, because a low spec server hardware will certainly do it, as long as you have enough network capacity. Publishing with Wordpress, Drupal, Joomla or similar piece of software, much more powerful thus more expensive hardware will be needed for satisfying performance and stability requirements. Also, you need PHP and a database on the server - by today, both have become de-facto standard, but hardware that is powerful enough has not yet, particularly not in the low cost hosting business where hardware is often overloaded.
Security is the second big argument and might be even more important. While a miserably performing Wordpress site can be annoying, it won’t directly do any harm other than maybe pissing off some of your potential customers. A site that crashed under high load is a different thing though and may have potential to really hurt your business. But then, if your financial income depends on the availability of your website(s), you should look for decent hosting anyway. Even static pages won’t be reachable when the server is hopelessly overloaded or crashed.
One of the biggest threats are security holes in web applications. While the situation has improved a bit over the last couple of years, mainly because more and more developers understand how basic attack vectors like XSS and SQL injections work and how to fend off attacks against them, there are still countless vulnerable web applications in the wild. With static pages, however, the risk is almost completely eliminated, because the majority of attack vectors vanish with the absence of code execution and database interaction.
Wiki authors probably know the deal. Every article is managed by some kind of revision control system. This has a number of advantages:
Transparent changes. The revision history can be used to see all changes made to the article.
Easy way to revert. Any change to an article, template, CSS or any other file can be undone with ease. Just revert to an earlier version.
There are cons, there must be, right?
Lack of interaction
Without dynamic content, even simple features like a flat comment system is difficult to implement. Not impossible, but still difficult and no matter how well you do it, it will never be as feature-rich and powerful as a database driven forum or comment system. Third party solutions like Disqus can fill the gap and can be added to static sites, but it basically means you’re giving it out of your hands, which might not be what you want.
For sharing and social media interaction, such features can be embedded in static sites without problems. Facebook like buttons are everywhere on the net and it’s even possible to add comments from Facebook to a static page.
With a database, things like full text search, categorizing and tagging are easy to implement standard features nowadays. Every blog or CMS software has such features and they are generally well accepted by users.
Without a database, however, even simple things like a full text search
becomes difficult, but again, like in the above example with a comment system,
3rd party providers may come to rescue. It’s simple to add a customized google
search box to your site, giving you all of Google’s knowledge on searching web
pages for free (well, there be
dragons ads, of course).